Project Scope

This project involves redesigning the website for Posty, a B2B parcel management platform, focusing on user-centric design and improving user experience.

The website features a parcel tracking system, post office locator, and clear navigation, ensuring easy access to key services. The project was focused on modernizing the user interface, providing businesses with a seamless way to manage and track shipments online.

Biggest Challenges

Balancing Complexity with Simplicity

How to manage complex logistics data and make it intuitive for everyone?

User Accessibility

Ensuring the platform is accessible to all users, including those with limited tech skills or disabilities.

Designing for Multiple Use Cases

How to build a system that serves both individual consumers and businesses with different needs and expectations?

Maintaining a Corporate Aesthetic

Creating a corporate feel while ensuring the platform remains approachable and engaging for users.

Progressive Disclosure of Information

Presenting advanced features only when needed, without overwhelming the user with excessive details.

Integration of External Services

Handling real-time parcel tracking, multiple external APIs, and seamless data synchronization across different platforms.

Mobile Optimization

Ensuring a fluid experience across devices, especially for a B2B platform where users often need mobile access.

UX/UI Trends in Parcel Management Systems

In the parcel and logistics industry, user experience (UX) and user interface (UI) design are becoming increasingly important as more businesses move to digital platforms.

Consumers expect fast, seamless, and intuitive experiences when tracking their parcels, and businesses need systems that are easy to use and manage.

Key Insights

• 80% of users abandon tasks if a website is difficult to navigate or too cluttered.
• UX/UI best practices suggest minimalist design and clear information hierarchy for intuitive user journeys, which Posty implements.

Impact of Clean Design on UX in Logistics

Clean, well-organized design directly influences user engagement and satisfaction.

In the logistics industry, where users often interact with complex data (tracking, delivery statuses, etc.), presenting information in a clear and structured manner is key to improving user experiences.

Posty’s design focuses on eliminating visual clutter, allowing users to access critical information quickly and easily.

Key Insights

• Cluttered interfaces lead to confusion and frustration, especially in industries like logistics where users are looking for specific data quickly.
• By employing progressive disclosure and clean visual hierarchies, Posty allows users to focus on essential actions without feeling overwhelmed.

The Relevance Between Cluttered Design and UX Insights

One of the most significant challenges facing the parcel management industry is the cluttered user experience of existing systems.

Complex, overloaded interfaces hinder users from quickly accessing essential features.

In contrast, Posty is designed with a focus on clear, minimal design and UX-driven insights that streamline interaction and improve efficiency.

Key Insights

• Poor design can lead to user frustration, affecting engagement and overall service satisfaction.
• Data from UX studies show that users are 60% more likely to complete tasks on platforms with simple, well-organized interfaces.
• Posty’s approach: The design leverages progressive disclosure, showing only relevant information when needed, helping users stay focused and engaged without feeling overwhelmed.

Minimalist Design with Hidden Functionality

The goal was to create an interface that minimizes visual clutter while providing quick access to essential features.

By focusing on hidden functionality within elements like an expandable search bar or collapsible menus, users can interact with the website efficiently, without feeling overwhelmed by too much information on the screen at once.

Eclyps Design Approach

Create a seamless, intuitive experience by showcasing only the essential information at first glance, gradually revealing additional content as users engage.

Using the principles of Eclyps, I focused on removing unnecessary complexity and making the user journey as simple as possible.

Visual Language

Posty’s design adopts a clean, professional aesthetic, centered around a sleek blue and yellow color palette that reflects both trust and energy.

Color Palette: Evoking Trust and Clarity

The colors are thoughtfully applied to guide users: blue for core functionality, yellow for highlights and calls to action, and grey for secondary content.

Subtle depth is added with soft shadows and minimalist gradients, maintaining a modern, user-friendly interface.

These visual elements ensure complex parcel management data is presented in an intuitive and clear manner, making the user journey both seamless and engaging.

Layout Choices and Design

The layout was carefully crafted to prioritize clarity and efficiency, ensuring a seamless user experience.

Each page is organized to spotlight essential features while maintaining intuitive navigation.

By blending a strong visual hierarchy with a sleek, modern design, the layout leads users through the platform effortlessly, making interactions smooth and ensuring key information is always accessible.

This thoughtful structure enhances both user engagement and task completion.